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| What is marketing? How do I do marketing? Learn the details |
What is marketing? How do I do marketing?
The term marketing is familiar to everyone. More or less everyone has heard this word. However, there are many who do not know the real meaning of the word. They think marketing means just buying and selling products.
What is marketing?
In other words, marketing is a business process where customers or buyers find their demands and satisfy them through products or services. In other words, it is a process by which customers become interested in a product or service.
The important thing in marketing is "Process". This process involves various issues. Such as - researching, selling, promoting, distributing products, etc.
Let's understand better with an example. Suppose you are thinking of making a laptop. But there are many good companies in the market whose laptop customers prefer. So why would people buy your laptop?
What is needed now is research. Here you need to find out what the customer needs. You just have to be more discriminating with the help you render toward other people.
Then after creating such a laptop according to their needs you have to promote. You need more than luck to succeed in affiliate business. You need more than luck to succeed in affiliate business. Through Samsung, customers need to understand why they will buy your laptop? Or what is the benefit of buying your laptop?
The field of marketing
The four main areas of marketing are -
- Product
- Prize
- Place
- Promotion
Product: The product you want to market with is the product.
Price: The price at which you want to sell the product or product is the price.
Place: The place from which the customer or buyer will purchase the product.
Promotion: Promotion is the way you want to promote your product.
What is the difference between sales and marketing?
Marketing does not mean selling products. Marketing is the act of promoting a product or product to the public by banding, advertising and promoting online or offline. In other words, the job of marketing is to inform the public about the product.
Hey, at the end of the marketing process, of course, sales turn into sales. The purpose of indirect marketing is to sell products, but sales are completely different.
Sales are where you are working to sell a product or product directly to the customer. In this case, when you go to the customer, your purpose will be how to sell your product to the customer.
Types of marketing
There are basically two types of marketing.
- Business to Business (B2B)
- Business to Consumer (B2C)
Business to Business (B2B) Marketing
Business to Business Marketing is also called B2B Marketing. It is a process where transactions are made between traders. Such as -
Suppose you have a Manufacture Company. You are marketing your business to a Wholesaler. Or a retail business deal with a wholesaler business.
Business to Consumer (B2C) Marketing
Business to Consumer marketing is also called B2C. In the case of B2C, directly targeting customers, promotions or advertisements or other marketing tips are applied.
For example, suppose you want to market a book. If you go public with this book and do promotion, promotion or advertising, then that market is called B2C marketing.
How do I do marketing?
We have known about marketing for so long, let's not know this time, how to do marketing? We can do marketing using 3 tips or techniques. These are -
- Traditional Marketing
- Digital Marketing
- Word of Mouth Marketing
- Traditional Marketing
Traditional Marketing is the promotion of products through radio, TV, newspapers, banners, templates, leaflets, festoons, etc. The cost of this marketing is much higher but the expected success is not found.
Physical Advertising is more important in this marketing process. However, the use of physical marketing processes is currently declining. Because in this case it is very difficult to target the targeted customers.
Digital Marketing
The present age is the age of internet. People can now do everything from the internet at home. In a word, the world is now in the palm of your hand.
And in this digital age, the process of marketing through online internet is digital marketing. Digital marketing is also called internet marketing or online marketing.
This is a very popular marketing strategy. Through this you can promote the product or product to the customers sitting at home.
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At present almost all companies or businesses, big or small, are promoting their brands, products or products through digital marketing. Any kind of through it
- Product
- Image
- Service
- Business
- Brand
- Blog
- Website
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